Customer Testimonials
Ryan has a smart mouth and lacks customer service ability. Don’t buy from this dealership since they keep guys like this on board. Very rude!
Terry Snell made our car buying experience a good one and not as painful as we thought it was gonna be. Lol. He was able to work with us and us a vehicle we didn't even think we could. We never felt pressured at all and we appreciated that. Always quick to communicate when we had a question even after the vehicle was purchased. Would highly recommend him if you are looking to buy your next vehicle. Thank you Terry!
Chatted with a salesman on their website. I couldn't get much more information out of them aside from they may have vehicles. Salesman didn't know anything about the vehicle and cut the chat short. I would never buy anything from this dealership. Its amazing these places stay in business. Zero customer service. Vote with your pocket book and tell places like this to just go out of business. Let somebody who actually cares about salesmanship or their customer take over.
ok this review is honestly for the price. new vehicles discounted lower than their used online competitors! that being said, Ricky was super helpful and they even delivered an hour and a half away for FREE!. wow. look here next time folks!
They did not provide me necessary paper work right away and did a pretty poor job communicating/explaining anything. Will not be a customer again and most likely will stay away from all dealerships for the rest of my life.
Worked with Matt Legrand to look at some Rangers and Mavericks this afternoon. He wasn’t pushy and took the time to answer the questions I had. Ultimately I ended up not liking the numbers but otherwise it was a low stress shopping experience.
Terry was great with my husband brad westricks buy on the dodge!!!
I recently purchased a ford escape from the dealership and had tire issues right away, the dealership replaced the faulty tire and the service I received was amazing! I am very impressed with the dealership and highly recommended them, from my excellent salesman Billy Dunn and the service department all amazing!!!!
Service center was easy to work with
Just bought a 2026 F-250 here and the experience was genuinely efficient from start to finish.
Terry was exactly what you want in a salesperson—no pressure, knew the truck inside and out, and communicated quickly every time I had a question. Ive shopped around a lot and 99% of salespeople didn't know much, if anything, about the trucks. Terry also offered to find a truck if they didn't have one available, also something that none of the other dealerships in NWA offered to do.
Behind the scenes, Jeff and Justin did a great job structuring a solid deal and ... Read More Google - Apr 26, 2026
My guy Terry hooked me up with an awesome Badlands Bronco. Very helpful with the whole process, and helped set it up through my phone and everything. Thanks Terry!
Pleasure doing business with Samantha, Ryan and the crew at Superior.
Is the worst place to do business never go there
I cannot say enough good things about the Superior Ford Service Department. I was about an hour away from home and on my way to Oklahoma City when my engine light came on, my vehicle started shutting down, and it would no longer accelerate. Thankfully, I was able to make it about seven miles to Superior Ford — and that turned out to be a huge blessing.
From the moment I arrived, the service team immediately stepped in, was incredibly kind and reassuring, and took such great care of me during a very stressful situation. They had me back on the ... Read More Google - Mar 27, 2026
We purchased a pre-owned Ford F150 from Carlos last week, he was great to work with! We will definately be back, thank you again!
I purchased a pre owned 2022 Chevrolet Silverado RST from Superior Ford recently. I felt I got a good deal, their dealer fees were more than reasonable and being out of state they had an estimated cost of my registration fees I felt was high but they were covering themselves from future expenses they were unsure of and the assured me I would get a check back for any over payment. Not only was the vehicle well described and represented as I was over 1000 miles away, I received a check in the mail for over $400 for overpaid title and reg fees ... Read More Google - Mar 22, 2026
So I have to say im a dedicated customer ! I have purchased 4 f150s and one big bronco from this dealer in the last 8 months and have bought 6 total from them. I will say for the most part they do work some good deals for me. I will stay a customer for life along as im taken care of. Terry does a great job selling me vehicles! One thing I was bummed about as a recurring Customer is I asked for a hat for free and was turned down lol maybe the 7th vehicle will get me a hat wink ... Read More Google - Mar 16, 2026
Terry Snell was very personable tolerant as we wanted to look at many different pickups and if he didn’t know the answer to our questions, he found out. All around good young man with a wife and 3 kids. Worth stopping by if interested in a new or used vehicle!
This dealership was very helpful and worked with me good on a personal connection, i was able to find a truck i wanted thanks to Terry Snell he made it all happen.
Had a great experience with my new truck purchase through Terry Snell. He listened to what I wanted and did everything to help make it happen
Had a great experience with Monty Burkhart and Terry Snell. They were very knowledgeable, professional, and easy to work with.
Terry, Husband stop by Dave stop in Superior Ford. And was looking at the F150's Terry was very helpful. My husband bought One of the trucks Terry showed Dave all the buttons fixed up his phone in truck. So ask for Terry when you stop in. You'll get great service. DAVE
Billie Dunn was great to work with did me right on my trade fast and fair easy to do business with more trucks at a better price than any of the other local dealers. Highly recommend
Superior Ford provided the best experience I have ever had purchasing a new vehical. Ryan provided outstanding service! There were no surprises and absolutely NO dealer adds. Financing focused on finalizing the sale and not trying to increase the price with add ons. The only add was an extended warranty which I asked for. If you are tired of buying vehicals and paying thousands in worthless add ons you should try Superior.
I had a very fair experience here. Chad Wunderle and Scott Hamilton did a great job with the trade in and purchase.
I purchased bmw x5 from this location, unfortunately I did not get the best service from them, I drove to Arkansas from Texas five and half hours and was told the vehicle is missing a fin/gps antenna right before I got there. I was in communication with them for a few days before I travel to see the car but they didn’t mention anything about that at all until I was 30 miles away from the dealership they said it’s shouldn’t cost much to fix and took off around $500 but later I found out that was actually ... Read More Google - Feb 23, 2026
Rikki was our sales rep and made the experience very smooth and enjoyable. I was a first time car buyer and she was very kind and helpful all the way from the initial phone call through driving off the lot. Highly recommend working with Rikki and Bo for any other car buyers out there! We will definitely be returning for future car purchases!
I had my 2012 F250, with 36,000 Miles on it with engine light, abs light and battery light on.$411.00 diagnostic fee. Wow
Had a great experience with Rikki. She was able to provide all the information that I was looking for.
Carlos Torres worked with me in every way possible on my purchase. I can't say enough great things about him. I spoke to around 20 dealerships and he out performed them all by far!
Carlos made our car buying experience quick and easy!
Absolute rubbish of a stealership. Retired military looking to buy a new truck and although they advertise some incredible prices online, getting someone to respond to you if you’re out of state is next to impossible! My salesman Christian has been telling me a sales manager will be getting in touch with me for TWO weeks now. When I try to email again, no one replies. When I call I’m put on hold for 10 min or longer while they try to track someone down. Seems like they are struggling here. Don’t waste your time!
DECEPTIVE ONLINE PRICING:
After shopping online for a new F-150, I decided to call and check on availability of a couple trucks. The reason I called this dealership was because their online prices were lower than other dealerships.
COME TO FIND OUT, in their pricing, they deduct every Ford incentive possible (including Hispanic Chamber of Commerce rebate, Farm Bureau Recognition rebate, First Responder Recognition rebate, and other obscure ones)from the price, and then they actually make up others, such as a "Trade-in dealer incentive rebate". I was in the car business some years ago and I've ... Read More Google - Jan 19, 2026
Terry Snell is a great salesman to work with! We look forward to working with him again!
Sales people very helpful
Terry was our salesman. He contacted us immediately after we inquired about the vehicle. Was super nice and gave us a great experience! Would definitely recommend and use them again in the future! Everyone we encountered there was phenomenal!
Ryan was my salesman and he was excellent to work with even with me being an out of state buyer. He was responsive and had answers to all my questions. Lance in the finance department was also great to work with. Went over all my paperwork very well and was super quick getting it processed. I highly recommend Superior and I'm sure they'll be my preferred dealership from now on.
This dealership has the rudest sales team I have interacted with. They would not properly honor rebates and while emailing and texting about a particular vehicle they would downright insult me when I told them I found a better deal elsewhere. If I could give 0 stars I would. DO NOT SHOP HERE!!!
Great attention to costumes. They make posible yours car dreams..
Superior Ford would not stand behind vehicle that was purchased their had to take to another Ford dealership to be repaired the General manager lied about fixing would not recommend ever buying a vehicle from superior ford
Thank you Carlos for helping me find and purchase the truck I was looking for. Everyone I dealt with could not have been any nicer. Very happy customer!
I purchased my mom van from Rikki. She was amazing to work with answered all my questions, was pleasant with my babies during the process, and even helped move all the car seats over. She made the process quick and painless.
Walked into superior ford knowing what I wanted was an f150 crew. Salesperson Rikki Potter was knowledgeable and made transaction process smooth and easy. I drove my first new pickup home that day
High class group of sales people and managers. They truly care about you and your vehicle needs, and getting you the best deal possible.
Great people and great service!
Hands down the best buying experience I have had in NWA!
GREAT PLACE, GOOD PEOPLE!
Best most trust worthy people I know. Wouldn't buy my car anywhere else. Rikki is the greatest. She will make sure you love everything about your new vehicle.
Horrible experience. The sales person try’s to make the best but the general manager is a joke. He hung up on me 3 times asking about title work. I tried getting old truck back and willing to pay more at another lot but he hung up on me and said that is long gone and we made money of it. Definitely the GM Clayton is doing some illegal moves to make more money but kept hanging up to validate. Either way no title on new truck after 2 months and he confirmed they made 10k off my trade in. Stay away ... Read More Google - Nov 11, 2025
Terry Snell was a great salesman. He took the time to find me the right truck at the right price. Give him a shout! Thanks!!
Hunter was a great help
⭐ 1 Star – Classic bait-and-switch, stay away!
Truck was advertised at $38,900, but once I reached out, they gave me a long list of “qualifications” to get that price. Even after I met the conditions, they still wouldn’t honor the advertised deal and kept playing with the numbers.
My trade-in, worth $16K–$17.5K, was first offered $11K, then raised to $14K—but only after they took away the discounts I qualified for. In the end, a $38.9K truck with a $14K trade somehow turned into a deal over $40K.
It’s obvious they post these prices as clickbait to get people in ... Read More Google - Nov 7, 2025
Very helpful and informative. They know their product and the pricing was very competitive. Terry was my contact and he was great
Absolutely love the Superior family! This makes Superior vehicle number 6 but the first Ford. The experience was what I’ve come to expect from Superior. Terry Snell was our salesman and he did a terrific job! The finance department was a super easy process. I highly recommend Superior for all your vehicle needs.
Jessica and the team went above and beyond for me on my purchase of my new truck. I know I was a little needy and a pain in the butt to deal with. But Jessica didn’t give up on me and walked me through it making this truck buying experience amazing. I won’t need a new truck in a long time but when I do Jessica and her team is who I will call. Bravo Superior Ford.
Genuinely easy dealership experience. I picked out the one I wanted, gave a price I was willing to pay and bought it for that. No bs, no games. Thank you Carlos and Lance for making it as smooth as possible.
Terry Snell was my salesman. He was honest, did a great deal, and was quick. We had a bad experience with a different dealership and he turned our moods right side up!
Terry Snell is great at identifying what the neats are. I will probably go back to his care in the future. Love my Escape.
Very professional and quality helpful service
This establishment has earned two stars. One for the reason it’s my favorite brand truck, Ford. Second, due to my salesman and the finance department doing an ok job with the process. The loss of the three stars is highly reliant on such a low ball offer on my trade in. Aside from not being garaged, my F150 trade in was in great condition, which can be proved by all the service records in Bentonville, and merely just looking at, and driving it. The sales management basically fooled me into believing that KBB values are false, and places like ... Read More Google - Oct 9, 2025
If I could rate a minus star it would be -5 star. Have a 2024 Ford Maverick. Call the service department ask about an oil change, the man on the phone said first come first serve. Drive to the dealership and the man at the service counter said we can get to it sometime next week. Will never go to this dealership again and will campaign against this dealership.
*The guys name was Caleb and he was being very hateful, asked if we bought the vehicle there. When we said no he cut us off and said it will be next ... Read More Google - Oct 8, 2025
Taking this review back! They canceled my appt with out telling me. Had scheduled the day off with work for no reason. Rude service and hung up on me …
Felisha Crabtree the most "unrealistic" excuse for a salesperson ive met in a while.
Sold us a car without a clear title. Two years later, they still haven't fixed the problem. Now I can't get tags on it because I can't get a title because there is a lien on it from the last person who owned it.
I bought a nice, used car a little over a year ago. I was told by the salesman that the car had “new tires, so, I wouldn’t have to worry about them.” I had explained that my budget was limited before the purchase. In less than a month, I had a flat on one of the front tires. Somehow, I had run over a screw, and it was in the sidewall. I took the car to Walmart’s auto shop where I was told that the flat could not be fixed, and that the tire needed to be replaced ... Read More Google - Aug 21, 2025
Starting prices 12% over msrp,
If you are a woman watch out, they will use that fact to charge you outrageous prices on fixes you can easily do at home for about 1/4 the price
⭐☆☆☆☆
Bait-and-Switch Tactics – Beware!
We had a terrible experience with Terry Snell at Superior Ford in Siloam Springs. The 2025 Bronco advertised price online was completely misleading—it’s based on every possible incentive stacked together, even though you can’t actually qualify for all of them at once. Classic bait-and-hook pricing.
Worst of all, our credit was run without any written or verbal authorization. We were lured in by false advertising and then had our personal information mishandled. Extremely unprofessional and unethical. Buyer beware—this dealership does not operate with transparency or integrity.
Reply to owner response:
Hi, and thank you ... Read More Google - Jul 24, 2025
Bought my car July 2021. Within 2 months of purchase I had to replace brakes and rotors. Within the first 3 years I had to replace those a total of 3 times. When speaking to the dealership about this they refused to see if there was a problem with my car. Next my fordpass app stopped working to control the remote start or remote lock feature. They had me delete the car from the app to try to reconnect it. It would not reconnect. To that they said they didn’t know what the issue was and refused to look further in to the ... Read More Google - Jul 21, 2025
Called used car Manager 5 times never returned my call. Then when I showed up he was very rude.
I accidentally called this location inquiring about an oil change instead of the Fayetteville location. I wish I remembered the name of the man I talked with, because the second he figured out that I wasn’t needing their service he was rude and talked to me in a condescending tone. He hung up the phone while I was in the middle of my sentence, if that is the type of people you hired on your staff this store really needs to reevaluate.
The van was amazing that we found at this dealership after we got to replace the one that was totalled in a car accident.... ....however the integrity of two of the staff members working with us and not giving honest service for the process of our servicing of the vehicle and loan paperwork left us with a huge disappointment and unable to ever visit this dealership again. We appreciate the manager reaching out with communication to see if there were any thing could help with to improve the experience.
I’ve bought two trucks from this dealership in the last three years. The first two sales were fine, but after this last experience, I’ll never buy from them again.
I purchased a brand new F-250 Platinum that was delivered to my work. That evening, I found several dents and chipped paint on the hood. I sent photos to the salesman immediately and even showed them proof the damage was visible in the dealership’s own listing photos. That started a long, ridiculous process of delays, excuses, and zero accountability.
After getting ignored repeatedly, I took time off work ... Read More Google - May 7, 2025
I talked to the dealership for a few days making sure everything was straight with the $64.000.00 car I was interested in, made sure I was happy with my trade in value - 22 TRX with aprox. 10.000.00 worth of upgrades no issues besides tires were at 50% got the financing straight before I drove to their dealership, I live in NJ the dealership is just under 1300 Miles from me so running an auto check was a must and it came back clean. I drove from NJ to Arkansas. when I got there they pulled the car around after it was supposedly detailed? top ... Read More Google - Apr 9, 2025
I purchased an electric vehicle in December and I qualify for the tax credit, but the dealership hasn’t filed anything with the IRS for me to be able to get my tax credit. We have called for two weeks and they keep giving us the run around. We asked about the tax credit when we bought the car and they told us that we just had to contact a tax specialist to get everything filled to get the credit. We currently live 45 minutes from the dealership and one of the times we called they asked us “why we can’... Read More Google - Mar 22, 2025
Not upfront about pricing and poor communication.
I was trying to buy a used car and that was absolutely the most unprofessional atmosphere I have ever seen at a dealership. I have purchased over 20 vehicles from Superior but this is an absolute joke. It is a circus and I cant believe it is tolerated. I do business with other Superior stores in Bentonville/Fayetteville with zero issues. A frat house would run that place better. This is my 4th time in there in the last 6 months and it is basically the same thing every time. I have had good luck with the company but that used store ... Read More Google - Oct 17, 2024
Sold me a car over a year ago and I still don’t have a clear title on it.
CAUTION - Do no get service done here. I recently took my 2019 f150 with 45K miles in for a noise in the front end. After 3hrs they told me BOTH CV axles needed replaced. Keep in mind my truck doesn't go off road. Yes, I did put a lift on it @ 20K miles, but never drove it off-road. I questioned how both could be bad as such low mileage. $1,700 later pulled away from the dealership, and it made the EXACT same noise that I brought it in for. Brought it back for a 3rd time and had the mechanic ... Read More Google - Sep 16, 2024
Would not buy another truck here. After countless attempts to get off their mailing list, they continue to send junk mail on a truck I sold over a year ago. Update Three months later and still receiving mailings. They will use your info for marketing purposes. 2/17/25 Still receiving your junk mail so you have not taken care of it.
Hunter and sales manager super unprofessional. Ended up buying at Lewis cheaper and getting a free warranty.
I have been going to the service center at Superior Ford for several years and on more than one occasions they have failed to perform preventative maintenance on my vehicle and would wait till things failed before they would recommend replacing or fixing. On two different occasions I asked them if my truck needed a particular maintenance to be done and they said “no they were watching it and it was fine”and the next time I went in to have service , it had caused extensive problems and the repair cost had doubled if not tripled! All services they have ... Read More Google - May 31, 2024
Bought the truck of my dreams and they sold it to me with a malfunctioning entertainment center and didn’t tell me. Was back in the shop the same week I bought it. Very disappointing..
Seriously? No interest in servicing the customer that buys their vehicles.
Called looking for a part for my F150. They tell me they don't have it in stock and don't know when they can get it, so I ask for the part number so I can try to find it elsewhere. Per company policy we can't give you a part number... Incredibly customer unfriendly policy, if that is true.
11/06/23
Of course you don't show a customer with this name. You didn't sell me anything because u didn't have the part in stock. And again, ... Read More Google - Nov 5, 2023
I had an appointment today to get my car serviced, I had 3 things I wanted them to check out, none of which were critical but I wanted the car diagnosed so we could start fixing them based on the cost. I spoke with Superior 3 times, once when I booked the appointment, once when they called back to reschedule because they overbooked my original day (didn't bother me as I wasn't in a hurry) and once on my way in cause I was running late on account of my toddler loosing her lunch in the back seat. When I ... Read More Google - Oct 10, 2023
Billy was absolutely amazing. Clayton had told us that we didn’t qualify for a warranty, even though the vehicle was at 96k. We didn’t know any better. 2 weeks later, we had issues with the truck. After calling in, Clayton stated that he went over the power train warranty with us. That’s when we found out we qualified for a warranty. However, he did not. He told us that we didn’t qualify when we signed. We feel absolutely screwed over by this. Now we are without a vehicle, due to his negligence. Giving that we travel amongst 5 ... Read More Google - Sep 8, 2023
Our pick up had a recall on steering problem. We made an appointment told them that it was vibrating and shaking when we hit a bump. Service dept. Told us they have to order the part and will put you on the lists to service first. 2 weeks and several calls later the girls up front told us oh they didn't order it because it wasn't Inspected. They had sent us home. So we aren't even on the list.because there' are people ahead of you. We will never buy a vehicle from them again.
Dealership ran my credit before trying to tell me a deposit wasn’t good enough to hold the vehicle and that I needed to drop everything and make the 1200 mile trip to the dealership the next day if I wanted the truck. That’s when I should’ve walked away but since they had already ran my credit and I was looking for a very specific vehicle I didn’t. I had to threaten to pull the deal for them to magically decide a deposit is good enough. After making the drive home it turns out I paid $60k for ... Read More Google - May 19, 2023
I tried to buy 2 trucks here today from Robert. I offered full price which was already 3k over sticker. I was told the only way they would sell to me is if I financed. If I wanted to pay cash it would cost an additional $2k per truck, and the deal has to be done in person. None of that was advertised in their listing. Not a good business practice . I buy a lot of trucks and I’ve never had this done to me by any ford dealer. Frustrated. I know prices are crazy on trucks but if you ... Read More Google - Oct 26, 2022
Tried to buy two trucks today. They told me unless I financed through ford they would have to charge me an extra $4k. No where was this policy advertised. Seemed to be made up just today to maximize profits. Not good business practice
Truck purchase from hell. 2021 F150 with 3,500 miles for a great price. Too good to be true.
Plan was to fly in, purchase the Truck, and drive it home.
VERY apparent they masked the smoke/ mildew smell with cleaning product/ ozone during the purchase process. Smell started to show itself a few hours down the road. Next morning the smell was completely overwhelming. Holy hell was it bad. Home now and we’re on our 4th detail/ ozone treatment this week. Likely selling the truck at a loss this weekend, wife refuses to get in for more than a 5 min drive.
**... Read More Google - Sep 29, 2022
I was disappointed when I called and asked about a recall and was specifically told that it is covered. I was shocked that it was and that is why I asked about it. I took it in after they made my appointment only to then have them call me and say that it is not covered. When I expressed my disapproval of specifically asking about it and being told that it was covered I was told "it is what it is." If I had been told we can see if it is covered when you bring it in ... Read More Google - Sep 12, 2022
Our Experience was not pleasant we had worked with Jerry all week on coming to test drive a vehicle they had on the lot and he was to have a black cadillac brought over from another dealership we drive to Silom Springs on Saturday to be informed he was on Vacation and nobody was aware we were coming or what we had spoke about the young girl in used car office was so opologetic a gentleman walked in she called him by name and said he's handling Jerrys job while on vacation not once did he say a word ... Read More Google - Aug 28, 2022
Tryed to purchase a car and got in contact with a sales man Josh and told them I was interested in a specific vehicle and they sold it before I could get a look at it. I guess they have never heard of first come first serve absolutely disrespectful will never be buying from here and I strongly recommend anyone to try a different dealership that has basic respect